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Corporate venturing is a key strategic growth tool, but it is also
complex and most programmes fail. Learn how to successfully manage,
measure and improve a corporate venturing programme with this
one-stop strategic guide. The Corporate Venturing Handbook delivers
phase-by-phase guidance on the effective set-up, operation and
termination of a corporate venturing programme. Shedding light on
how corporate venturing actually works in practice, it outlines how
to manage its underlying dynamics and avoid pitfalls. Its intuitive
and systematic framework navigates users through meeting objectives
and expectations so they can successfully generate value for their
organizations. The framework is evidence-based and data-driven,
steering users to make informed decisions specifically tailored to
their own organizational needs, and also offers a valuable tool to
help measure and capture the financial and strategic return on
innovation, improving the transparency and traceability of value
creation. Readers will also benefit from best practice insights,
cases and examples from some of the biggest and most longstanding
corporate venturing programmes in the world, including Siemens
Healthineers, Shell Ventures, Axa Venture Capital and Strategic
Capital, PM Equity Partner, Nestle and Samsung.
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Scale-up-Navigator
Dietmar Grichnik, Manuel Hess, Michael K Greger, Andreas Goeldi, Florian Schweitzer
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R980
R902
Discovery Miles 9 020
Save R78 (8%)
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Ships in 12 - 17 working days
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Das Buch unterstützt Gründer, Mitarbeiter, Investoren, Mentoren
und weitere Stakeholder von skalierenden Start-ups, sogenannten
"Scale-ups", bei deren nachhaltiger Skalierung. Es baut auf einem
klar strukturierten, iterativen Prozess auf, der basierend auf
jahrzehntelangen Branchenerkenntnissen aus dem Venture Capital und
der Unterstützung von über 350 Unternehmen und zehn Start-ups mit
einer Bewertung von über einer Milliarde US-Dollar entwickelt
wurde (sogenannte "Unicorns"). Diese Erfahrungen kombinieren die
Autoren mit Erkenntnissen aus der Forschung und bereiten sie
leserfreundlich auf. So können Leser ein besseres Verständnis
für verschiedenste Herausforderungen bei der Skalierung ihres
Unternehmens entwickeln und diese besser meistern. Dazu zählen
beispielsweise die Evaluation von Umsatzwachstumsoptionen, die
Skalierung des Mitarbeiterteams sowie die Implementierung
effizienter Organisationsstrukturen und Kommunikationsprozesse.
Corporate venturing is a key strategic growth tool, but it is also
complex and most programmes fail. Learn how to successfully manage,
measure and improve a corporate venturing programme with this
one-stop strategic guide. The Corporate Venturing Handbook delivers
phase-by-phase guidance on the effective set-up, operation and
termination of a corporate venturing programme. Shedding light on
how corporate venturing actually works in practice, it outlines how
to manage its underlying dynamics and avoid pitfalls. Its intuitive
and systematic framework navigates users through meeting objectives
and expectations so they can successfully generate value for their
organizations. The framework is evidence-based and data-driven,
steering users to make informed decisions specifically tailored to
their own organizational needs, and also offers a valuable tool to
help measure and capture the financial and strategic return on
innovation, improving the transparency and traceability of value
creation. Readers will also benefit from best practice insights,
cases and examples from some of the biggest and most longstanding
corporate venturing programmes in the world, including Siemens
Healthineers, Shell Ventures, Axa Venture Capital and Strategic
Capital, PM Equity Partner, Nestle and Samsung.
This core text and practical handbook presents a dynamic start-up
framework with building blocks and steps to help readers to
increase the success rate of their new venture. Taking a
data-driven, iterative, and evidential approach, it guides readers
to collect their own data at every stage, helping them to make
strong business decisions based on empirical facts and develop
their venture in a systematic way. Throughout the learning and
venture creation process users will be supported by a multitude of
handy tools and techniques. Cutting edge research is applied to
practice to help users maximise their chances of entrepreneurial
success and gain a critical understanding of the issues at hand.
Drawing on the latest industry trends and tools, Start Up Navigator
offers a state-of-the-art guide to new venture creation. It will be
the ideal text for aspiring entrepreneurs keen to boost the success
of their venture. It is also highly suitable for university
students studying courses on entrepreneurship, new venture creation
and start-up management at undergraduate, postgraduate and MBA
level. Accompanying online resources for this title can be found at
bloomsburyonlineresources.com/startup-navigator. These resources
are designed to support teaching and learning when using this
textbook and are available at no extra cost.
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